FINITRUE is made of high-quality natural ingredients known as counter-irritants. They cause the skin to feel cold and then warm. The cold feeling is to sooth the pain and the warm feeling is to sweep inflammation away. Moreover, the nanotechnology-based manufacturing enhances the absorption and local penetration. FINITRUE is very useful to relief the pain from an aching back or a sore muscles. Also it is very effective for managing chronic back pain without suffering from the usual side effects of NSAID's on stomach, kidneys, blood pressure. Apply FINITRUE to the affected area 2 to 3 times a day and you will feel the difference in just few days.